Virtual collaboration on MIRO

Before the 8-week program officially begins, you'll start with an in-person kick-off workshop. In this workshop, we'll introduce ourselves and the program, guide you through the tools and content, and prepare you for the start of your learning journey. You'll get an overview of who's involved and what to expect. After the workshop, the journey begins, leading you online through the following weeks to the finish line.

The journey begins! Eight exciting weeks lie ahead, during which you will develop together as corporate influencers. During this introductory week, you will meet for the first time in your mastermind group, get to know each other, and discuss your personal goals for the program. Which aspects of your digital identity do you want to strengthen? What new skills would you like to develop? Together, you will lay the foundation for a successful learning journey focused on exchange and mutual growth.

You'll learn how to position yourself professionally, showcase your personality, and build your reputation through consistency and active participation. You'll also receive tips on how to continuously develop your digital identity and maintain visibility.

It's about how you go beyond technical topics and develop a clear opinion on social issues. Good positioning requires more than expertise – it's also about opinion leadership and contextualization. It's important to take a stand, especially on topics like diversity and social responsibility. Companies can foster this process through clear guidelines and support in critical situations

This week, we'll shift from "I" to "we" and understand the importance of networking and community. You'll learn the difference between a network and a community and discover how to build an active community on platforms like LinkedIn. Key aspects include clear goals, regular interaction, and a strong sense of belonging. Ultimately, you'll identify your personal "why" for networking and find and develop the right kind of community for you.

The focus is on networking outside your own community. You'll learn what makes a good network and how many contacts are beneficial for corporate influencers. The focus is on how you can strategically use networking to strengthen your positioning and expand your reach. You'll learn how much time you should invest in networking and why it's important to consciously make contacts and use comments to strategically expand your network

Authentic and consistent communication builds trust and rapport, which amplifies the impact of your content. The focus is on how you convey your messages clearly and persuasively by incorporating personality and emotion. These are crucial for sparking interest and forging a deeper connection with your audience. Concrete examples will show you how to make your posts emotional and engaging to take your communication to the next level.

While spontaneous posts can seem authentic, a plan helps you find a regular rhythm and set realistic goals. You'll learn that strategic planning doesn't detract from authenticity but rather enables you to communicate in a targeted and effective way. Practical tips make writing easier, and it's advisable not to rely solely on LinkedIn but also to use other platforms like newsletters or blogs to maintain a diverse presence and repurpose your content effectively.

You'll learn how important it is to convey information through stories. Storytelling allows you to evoke emotions and present your personal brand authentically and credibly. The keys to a good story are authenticity, emotion, and a clear message. Practical tips will help you improve your storytelling by understanding your target audience's interests, using strong hooks, and incorporating visual elements.

You look back on your learning goals and assess the progress you've made. This week is dedicated to reflection: What has changed? What successes have you achieved? Furthermore, the importance of consciously recognizing and celebrating successes is emphasized to strengthen motivation and team spirit. Finally, it is recommended to mark the end of the mastermind group with a gift of thanks and appreciation.