Virtual collaboration on MIRO

Before the 8-week program officially begins, you start with an in-person kick-off workshop. In this workshop we introduce ourselves and the program, guide you through the tools and content used and prepare you for the start of your learning journey. You get an overview of who is on the trip and what awaits you. After the workshop, the journey begins and takes you online through the following weeks to the home stretch.

The journey begins! There are exciting 8 weeks ahead of you in which you will develop together as a corporate influencer. In this introductory week you will meet in your mastermind group for the first time, get to know each other and discuss your personal goals for the program. Which aspects of your digital identity do you want to strengthen? What new skills would you like to develop? Together you will lay the foundation for a successful learning journey in which the focus is on exchange and growing together.

You will learn how to position yourself professionally, show your personality and build your reputation through consistency and active participation. You will also receive tips on how to continually develop your digital identity and remain visible.

It's about how you go beyond technical topics and develop a clear opinion on social issues. Good positioning requires more than specialist knowledge – it is also about opinion leadership and classification. It is important to take a stand, especially on topics such as diversity and social responsibility. Companies can promote this process through clear guidelines and support in critical situations.​

This week is about moving from “I” to “We” and understanding the importance of networking and community. You'll learn the difference between a network and a community and learn how to build an active community on platforms like LinkedIn. Important aspects are clear goals, regular interactions and a strong sense of community. In the end, it’s about recognizing your personal “why” behind networking and finding and developing the type of community that’s right for you.

The focus is on networking outside of your own community. You will learn what makes a good network and how many contacts make sense for corporate influencers. The focus is on how you can use networking in a targeted manner to strengthen your positioning and expand your reach. You'll find out how much time you should invest in networking and why it's important to consciously make contacts and use comments to strategically expand your network.​

Authentic and consistent communication creates trust and sympathy, which increases the impact of your content. The focus is on how to convey your messages clearly and convincingly by incorporating personality and emotion. They are crucial to generating interest and creating a deeper connection with your audience. Concrete examples show you how you can make your posts emotional and appealing to take your communication to the next level.

While spontaneous contributions can seem authentic, a plan helps you find a regular rhythm and set realistic goals. You will learn that strategic planning does not take away from authenticity, but rather allows you to communicate specifically and effectively. Practical tips make writing easier, and it makes sense not to rely exclusively on LinkedIn, but also to use other platforms such as newsletters or blogs in order to have a diverse presence and to recycle your content sensibly.

You will learn how important it is to convey information through stories. Storytelling allows you to arouse emotions and present your personal brand authentically and credibly. The keys to a good story are authenticity, emotion and a clear message. Practical tips will help you improve your storytelling by understanding your target audience's interests, using strong hooks, and incorporating visual elements.

You look back at your learning goals and evaluate the progress you have made. This week is all about reflection: What has changed? What successes have you achieved? It also emphasizes how important it is to consciously recognize and celebrate successes in order to strengthen motivation and team spirit. Finally, there is a recommendation to mark the completion of the mastermind group with a gift of thanks and appreciation.