Privacy
policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

As of January 15, 2026

Table of Contents

Introduction
Responsible
Overview of processing activities
Relevant legal bases
Security measures
Deletion of data
Use of cookies
Business services
Provision of the online service and web hosting
Blogs and publication media
Web analytics, monitoring and optimization
Use of Sales Viewer® technology
Presences in social networks (social media)
Plugins and embedded functions as well as content
Changes and updates to the privacy policy
Rights of data subjects
Definitions of terms

Responsible

Connecting Humans oHG
Harderweg 70
22549 Hamburg
Germany

Katharina Krentz
katharina.krentz@connecting-humans.de

Jens Wiemann
jens.wiemann@connecting-humans.de

Authorized representatives

Katharina Krentz, Jens Wiemann

imprint

https://connecting-humans.net/impressum/

Overview of processing activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

Inventory data.
Payment details.
Contact details.
Content data.
Contract details.
Usage data.
Metadata/communication data.
Categories of affected persons
Customers.
Interested parties.
Users.
Business and contractual partners.

Purposes of processing

Provision of contractual services and customer service.

Contact requests and communication.

Security measures.

Range measurement.

Office and organizational procedures.

Managing and responding to inquiries.

Feedback.

Marketing.

Profiles containing user-related information.

Provision of our online services and user-friendliness.

Relevant legal bases

Below you will find an overview of the GDPR legal bases on which we process personal data. Please note that in addition to the GDPR regulations, national data protection laws may apply in your or our country of residence or establishment. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.

Contractual performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract.

Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.

Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

In addition to the data protection regulations of the General Data Protection Regulation (GDPR), national data protection regulations apply in Germany. These include, in particular, the Federal Data Protection Act (BDSG). The BDSG contains specific provisions regarding the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and data transfers, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment-related purposes (§ 26 BDSG), especially with regard to the establishment, execution, or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may also apply.

Security measures

In accordance with legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, transfer of, and ensuring the availability and separation of the data. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default.

SSL encryption (https): To protect the data you transmit via our online service, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in your browser's address bar.

Deletion of data

The data we process will be deleted in accordance with legal requirements as soon as the consents allowing its processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data no longer exists or it is no longer necessary for that purpose).

Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted to those purposes. This means the data will be blocked and not processed for any other purpose. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person.

Our privacy policy may also contain further information on the storage and deletion of data, which takes precedence for the respective processing activities.

Use of cookies

Cookies are small text files or other storage markers that store information on and read information from end devices. For example, they can be used to save login status in a user account, shopping cart contents in an online store, accessed content, or used functions of an online service. Cookies can also be used for various other purposes, such as improving the functionality, security, and user-friendliness of online services, as well as analyzing visitor traffic.

Information on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless legally required. In particular, consent is not necessary if the storage and reading of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e., our online service) that they have expressly requested. The revocable consent is clearly communicated to users and includes information on the respective cookie usage.

Information on the legal basis for data protection: The legal basis for processing users' personal data using cookies depends on whether we request user consent. If users consent, the legal basis for processing their data is their explicit consent. Otherwise, data processed using cookies is processed based on our legitimate interests (e.g., in the efficient operation of our online services and improving their usability) or, if this occurs within the scope of fulfilling our contractual obligations, if the use of cookies is necessary to meet our contractual obligations. We explain the purposes for which we process cookies in this privacy policy or within the framework of our consent and processing procedures.

Storage duration: The following types of cookies are distinguished with regard to storage duration:

Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile application).

Persistent cookies: Persistent cookies remain stored even after the user closes their device. This allows, for example, login status to be saved or preferred content to be displayed directly when the user revisits a website. Similarly, user data collected using cookies can be used for audience measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are persistent and can be stored for up to two years.

General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to processing in accordance with the legal requirements of Article 21 GDPR (further information on objection is provided in this privacy policy). Users can also declare their objection via their browser settings.

Further information on processing procedures, methods and services

Processing of cookie data based on consent: We use a cookie consent management process to obtain, manage, and revoke user consent for the use of cookies and the processing activities and providers mentioned within the cookie consent management process. The consent declaration is stored to avoid having to request it again and to be able to demonstrate consent in accordance with legal requirements. Storage can be server-side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) to assign the consent to a user or their device. Subject to individual information regarding the providers of cookie management services, the following applies: The storage period for consent can be up to two years. A pseudonymous user identifier is created and stored along with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), and the browser, operating system, and device used.

Business services

We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as “contractual partners”) within the framework of contractual and similar legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractually), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations, and remedying warranty claims and other service disruptions. Furthermore, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations, as well as for company organization. We also process the data based on our legitimate interests in proper and efficient business management and security measures to protect our contractual partners and our business operations from misuse, compromise of their data, secrets, information, and rights (e.g., involving telecommunications, transport, and other support services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only disclose contractual partner data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners are informed about other forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.

We will inform our contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colors) or symbols (e.g. stars or similar), or personally.

We delete data after the expiry of statutory warranty periods and similar obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal reasons (e.g., for tax purposes, generally 10 years). Data disclosed to us by the contractual partner within the scope of a contract is deleted according to the contract specifications, generally after the contract has ended.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply to the relationship between users and the providers.

Events and Events

We process the data of participants in the events and similar activities we offer or organize (hereinafter referred to collectively as “participants” and “events”) in order to enable them to participate in the events and to use the services or actions associated with participation.

If we process health-related data, religious, political or other special categories of data in this context, this is done within the bounds of transparency (e.g. at themed events or for the purpose of health care, safety or with the consent of the data subjects).

The required information is marked as such during the order, purchase, or similar contract process and includes the data necessary for service provision and invoicing, as well as contact information to allow for any necessary follow-up. If we obtain access to information from end customers, employees, or other individuals, we process this information in accordance with legal and contractual requirements.

Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. email, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category).

Affected persons: prospective customers; business and contractual partners; customers.

Purposes of processing: Provision of contractual services and customer service; contact requests and communication; office and organizational procedures; administration and answering of inquiries.

Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Provision of the online service and web hosting

To ensure the secure and efficient provision of our online services, we utilize the services of one or more web hosting providers, from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may utilize infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in connection with providing our hosting services may include all information relating to users of our online services that is generated during use and communication. This regularly includes the IP address, which is necessary to deliver the content of online services to browsers, and all entries made within our online services or on websites.

Types of data processed: Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

Affected persons: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of our online service and user-friendliness.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Further information on processing procedures, methods and services

Email sending and hosting: The web hosting services we use also include sending, receiving, and storing emails. For these purposes, the addresses of the recipients and senders, as well as other information relating to email transmission (e.g., the providers involved) and the content of the respective emails, are processed. The aforementioned data may also be processed for spam detection purposes. Please note that emails are generally not encrypted when sent over the internet. While emails are usually encrypted during transmission, they are not encrypted on the servers from which they are sent and received (unless end-to-end encryption is used). Therefore, we cannot assume any responsibility for the security of emails during transmission between the sender and their arrival on our server.

STRATO: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Website: https://www.strato.de; Privacy policy: https://www.strato.de/datenschutz; Data processing agreement: concluded with the provider.

Blogs and publication media

We use blogs or similar online communication and publication tools (hereinafter referred to as the “publication medium”). Reader data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. For further information regarding the processing of visitor data to our publication medium, please refer to the privacy policy.

Types of data processed: Inventory data (e.g., names, addresses); Contact data (e.g., email addresses, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Contract data (e.g., subject matter of the contract, term, customer category).

Affected persons: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of contractual services and customer service; feedback (e.g. collecting feedback via online form); security measures; provision of our online services and user-friendliness; management and answering of inquiries.

Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Further information on processing procedures, methods and services

Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held liable for the comment or post and are therefore interested in the author's identity. Furthermore, we reserve the right, based on our legitimate interests, to process user data for spam detection. On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for the duration of the survey and to use cookies to prevent multiple voting. The personal information provided in the context of comments and posts, any contact and website information, as well as the content itself, will be stored by us permanently until the user objects.

Retrieving WordPress Emojis and Smileys: Within our WordPress blog, graphical emojis (or smileys), i.e., small graphic files that express emotions, are used for the efficient integration of content elements. These are retrieved from external servers. The server providers collect users' IP addresses. This is necessary so that the emoji files can be transmitted to users' browsers. Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy policy: https://automattic.com/privacy.

Akismet Anti-Spam Check: We use the "Akismet" service based on our legitimate interests. Akismet helps distinguish comments from real people from spam comments. For this purpose, all comment data is sent to a server in the USA, where it is analyzed and stored for comparison purposes for four days. If a comment is classified as spam, the data is stored beyond this period. This data includes the entered name, email address, IP address, comment content, referrer, information about the browser and operating system used, and the time of entry. Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transmission of data by not using our commenting system. This would be a shame, but unfortunately, we see no equally effective alternatives. Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com Privacy policy: https://automattic.com/privacy.

Web analytics, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online services and can include pseudonymous data on visitor behavior, interests, or demographic information such as age or gender. Reach analysis allows us, for example, to identify when our online services, their features, or content are most frequently used or encourage repeat visits. It also helps us understand which areas require optimization.

In addition to web analytics, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles—that is, data aggregated from a usage session—may be created for these purposes, and information may be stored in and retrieved from a browser or device. The data collected includes, in particular, visited websites and elements used therein, as well as technical information such as the browser and operating system used, and usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

User IP addresses are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) is stored for web analytics, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Information on the legal basis: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is that consent. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in providing efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

Affected persons: Users (e.g., website visitors, users of online services).

Purposes of processing: Audience measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles).

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Use of Sales Viewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research, and optimization purposes based on the legitimate interests of the website operator (Art. 6 para. 1 lit. f GDPR).

A JavaScript-based code is used for this purpose, which serves to collect company-related data and its corresponding use. The data collected with this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.

The data stored within SalesViewer® is deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing its deletion. You

can object to the data collection and storage at any time with effect for the future by clicking this link: https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting your data on this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you will need to click this link again.

Further information on processing procedures, methods and services

Google Analytics: Web analytics, reach measurement, and user flow measurement; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms; Standard contractual clauses (guaranteeing an adequate level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Opt-out options: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad settings: https://adssettings.google.com/authenticated; Further information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about ourselves.

Please note that user data may be processed outside the European Union. This may pose risks for users, as it could, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on usage patterns and the resulting user interests. These user profiles can then be used to display advertisements both within and outside the networks that are presumably tailored to the users' interests. For these purposes, cookies are typically stored on users' computers, recording their usage patterns and interests. Additionally, user profiles can also store data independent of the devices used by the users (especially if the users are members of the respective platforms and are logged in).

For a detailed description of the respective processing methods and the options for objecting (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Regarding requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively addressed directly with the service providers. Only the providers have access to user data and can take appropriate action and provide information directly. However, should you require assistance, you can contact us.

Types of data processed: Contact data (e.g., email addresses, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

Affected persons: Users (e.g., website visitors, users of online services).

Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form); marketing.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Further information on processing procedures, methods and services:

Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.

Facebook Pages: Profiles within the Facebook social network – We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “Fan Page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, so-called “Page Insights,” to page administrators, enabling them to gain insights into how people interact with their pages and the content associated with them. We have entered into a specific agreement with Facebook (“Information about Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum) which, in particular, regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, submit requests for information or deletion directly to Facebook). The rights of users (in particular, the rights to information, deletion, objection, and lodging a complaint with the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing a level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Joint controllership agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data.

LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Standard contractual clauses (guaranteeing an adequate level of data protection when processing in third countries): https://legal.linkedin.com/dpa; Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).

YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy policy: https://policies.google.com/privacy; Opt-out option: https://adssettings.google.com/authenticated.

Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions as well as content

We integrate functional and content elements into our online services that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

The integration of third-party content always requires that these providers process users' IP addresses, as they cannot send the content to users' browsers without them. The IP address is therefore necessary for displaying this content or these functions. We strive to use only content from providers who use IP addresses solely for content delivery. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These pixel tags allow for the analysis of information such as visitor traffic on the pages of this website. The pseudonymized information can also be stored in cookies on users' devices and may include, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online services, as well as be combined with such information from other sources.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Inventory data (e.g., names, addresses); Contact data (e.g., email addresses, telephone numbers); Content data (e.g., entries in online forms).

Affected persons: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of our online services and user-friendliness; provision of contractual services and customer service.

Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Further information on processing procedures, methods and services:

Google Fonts: We integrate fonts (“Google Fonts”) from the provider Google, whereby user data is used solely for the purpose of displaying the fonts in the user's browser. This integration is based on our legitimate interests in the technically secure, maintenance-free, and efficient use of fonts, their uniform display, and in compliance with any applicable licensing restrictions. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy.

YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Opt-out options: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad settings: https://adssettings.google.com/authenticated.

Changes and updates to the privacy policy

We ask that you regularly review the content of our privacy policy. We will update the privacy policy as soon as changes to our data processing activities make this necessary. We will inform you if any changes require action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information for companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) of the GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Right of withdrawal for consents: You have the right to withdraw any consent you have given at any time.

Right to information: You have the right to request confirmation as to whether data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: In accordance with legal requirements, you have the right to request the completion of your personal data or the correction of inaccurate personal data concerning you.

Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with legal requirements, to request a restriction of the processing of the data.

Right to data portability: You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, or to request its transmission to another controller, in accordance with the legal requirements.

Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Definitions of terms

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined primarily in Article 4 of the GDPR. The legal definitions are binding. The following explanations, however, are intended primarily to aid understanding. The terms are listed alphabetically.

Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Profiles with user-related information: The processing of “profiles with user-related information,” or simply “profiles,” encompasses any type of automated processing of personal data that involves using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include various information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.). Examples of such profiling include interests in specific content or products, click behavior on a website, or location. Cookies and web beacons are frequently used for profiling purposes.

Audience measurement: Audience measurement (also known as web analytics) is used to analyze visitor traffic to an online service and can include visitors' behavior or interests in specific information, such as website content. With the help of audience analysis, website owners can, for example, determine when visitors access their website and which content they are interested in. This allows them to better tailor the website content to their visitors' needs. Pseudonymous cookies and web beacons are frequently used for audience analysis to recognize returning visitors and thus obtain more accurate analyses of online service usage.

Controller: The term “controller” refers to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, be it collection, analysis, storage, transmission or erasure.